KANTAAR

Brand Identity Design of an Art Exhibition

It was an art exhibition of Landscape paintings of the Fine Artist named Amit Wagh. It was held at Jehangir Art Gallery.

We began this project by immersing ourselves in Amit’s world—a visionary artist who has spent over 15 years in the jungles of the Krushnaa River, Maharashtra, India. My role involved crafting his and the exhibition’s brand identity, designing the exhibition logo, and shaping his artist profile, etc. Beyond defining the visual aesthetics of the exhibition, I also created short promotional videos to enhance its reach.

From art direction to event design, I played a key role in curating the entire experience – starting with selecting the perfect typeface for the logo to ensuring every element aligned with what visitors would see and feel upon entering the exhibition. With Amit’s artistic vision as our guide, we set out to build a brand that captured the ethereal and profound essence of his work.

The branding was carefully designed to reflect the depth and sophistication of his paintings. We successfully achieved a sleek and cohesive look that resonated with his artistic style. The project extended beyond just visuals—we developed a comprehensive suite of materials, including exhibition signage, thank-you notes, packaging tape, catalogs, brochures, visiting cards, invitations, display boards, digital and print posters for colleges, price lists, and easel print, tags to name each artwork and much more.